As you may or may not be aware, I sit on the Board of Directors for a non-profit organization called the Greater Middletown Economic Development Corporation. We are dedicated to the improvement of the Middletown Borough, especially in sustaining in the historical integrity and promotion of business in the downtown. Our Elks Theatre, the 469-seat movie-house on Emaus St., has been in continuous operation since 1911 and may very well be the second longest running cinema in the United States. It bears significant historical value and serves as a place for family and friends to come together for a wonderful experience.
Due to changing technology (and as you may have seen with the Allen Theatre in Annville, The Carlisle Theater, and The West Shore Theater in New Cumberland), cinemas like ours are in need of community support or may go extinct. We started the campaign SAVE THE ELKS! in October and have been actively raising funds for a digital projector to stay open and for a new marquee to increase its visibility downtown. This is not a request for a donation, but simply a request for your consideration of the value of community cinema, local heritage, and togetherness.
Here’s how you can help:
Come to the movies. By attending the Elks instead of the multiplex, you’re investing in Middletown. Since we’re non-profit, every dollar also goes back into sustaining the theater. In addition to new releases, we’ve also started a classic film series, and a cult film corner. We’re also going to having special events such as a World War II exhibit and a ceremony for veterans during screenings of Saving Private Ryan in late June.
Share the love. Tell your friends about what we’re doing. You can even forward them this email. Share your memories of the theater with us on our website.
Thanks for your time in reading this. Check out our website for more information about the theater and our campaign, SAVE THE ELKS! If you have any additional questions, please feel free to call me or send me an email.
All the best wishes to you and your family.