locally owned since 1854

Borough should not own or spend money on the Elks Theatre

Posted 8/2/16

Members of Middletown Council and citizens:

I am writing you with regards to the Elks Theatre. It is my position that the Borough of Middletown should not engage in the owning or funding of a movie theater. 

The industry as a whole is …

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Borough should not own or spend money on the Elks Theatre

Posted

Members of Middletown Council and citizens:

I am writing you with regards to the Elks Theatre. It is my position that the Borough of Middletown should not engage in the owning or funding of a movie theater. 

The industry as a whole is going through challenges, one of those challenges involve the ability to watch movies from the comfort of your home. 

The Elks as we all know is a one-screen movie theatre. This significantly impacts the revenue that may be generated from such an operation. 

You may ask, how does that limit revenue? Well, it restricts your audience.Do you show children movies? Horror movies? Comedy? No matter what movie you show you are limiting your audience. 

You might that say we could add a stage to have performing arts or band performances. This sounds great, but can we compete with Hershey or Harrisburg?

Additionally, history is meant to evolve. 

For example, HersheyPark Arena, a local entertainment venue. There was much history made in the arena, whether it was the Hershey Bears winning eight Calder Cups or Wilt Chamberlain scoring 100 points in an NBA game. 

But the arena’s time came and so the Giant Center was built. 

Why was it built? Because the old arena couldn’t compete with the new ones. There were no luxury boxes, no club seats and no air conditioning! 

The Elks Theatre is much like the HersheyPark Arena. Its time has come and gone and new and expanded theaters have popped across the region. It is now time for those theaters to make history much like the Giant Center. 

In closing, the people of this town must ask themselves if they had just $500,000 would you invest that money in a business that will not generate a return on your investment? If you answer no, then the only choice is to close the doors for the final time on the Elks Theatre. 

What it turns into I don’t know, but I do know that it cannot be a theater at this point, especially on my dime.

 

Editor’s note: Sites is a former member of the Borough Council.