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New name and logo for Giant stores unveiled

Posted 2/27/20

Giant Food Stores has a new name and a new logo.

The new company name is The Giant Co., “highlighting the important role the company, its stores and team members have played in the lives of …

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New name and logo for Giant stores unveiled

Posted

Giant Food Stores has a new name and a new logo.

The new company name is The Giant Co., “highlighting the important role the company, its stores and team members have played in the lives of families since its founding in 1923,” according to a press release.

The changes were unveiled to employees for the first time during the company’s annual business meeting Wednesday in Hershey.

“For nearly a century, we’ve been a trusted part of the communities we serve, helping families come together to share a meal and create special memories,” said Nicholas Bertram, president of The Giant Co. “For us, food and families go hand in hand and as we look to our future, we wanted to make sure our name reflects all we aspire to be as an omni-channel retailer. We are proud of the role our brand has played in connecting millions of families, and as The Giant Company, we will continue to passionately serve our customers and communities for a better future.”

The company traces its beginnings to 1923 as a two-man butcher shop in Carlisle. It operates 186 stores across four states — Pennsylvania, Maryland, Virginia and West Virginia. It has a location in Middletown, at 450 E Main St.

There are new logos for each part of the company: Giant, Martin’s, Giant Heirloom Market, Giant Direct and Martin’s Direct.

The most notable characteristic of the new logo is the leaf that is part of the “A” in each banner’s name, designed to signify the company’s “commitment to growth and freshness,” according to a press release.

The new Giant logo can be seen on the exterior of The Giant Center, a 10,500-seat multipurpose arena in Hershey, and the company’s headquarters in Carlisle. Over the course of the year, the company will integrate its new name and logo into its operations.

The Giant Co. is part of Ahold Delhaize USA, which also owns Food Lion. It is a Dutch-Belgian company.